Estelle Preston Team

August 23, 2021
A Flower shop

Tips for a Successful Florist Shop

It can be no easy task to run a flower shop, as most people know, since the world is highly competitive. Many flower shops offer flowers through online orders, and because of which the profit margins become low. The most successful flower professionals invest the time and resources by adapting to new technologies like activity tracking software necessary to bring their businesses to the next level. They do extensive research […]
August 13, 2021
A stunning bouquet by a florist

Everything You Need to Know About Floral Design Education and Career Pathways

Who Is A Floral Designer/Florist? Florists are a true artist who takes care of all the flowers for us. They can be found in shops or working on their own business, but they always take pride and joy in what they do! Floristry is more than just arranging flowers beautifully; it also involves cutting them, ensuring that everything looks fresh, and maintaining the greenery. Education Requirements Floral designers start their […]
July 9, 2021
Floriculture is the study of floral design, as well as horticultural techniques for plant growth and care

Career Opportunities In Floristry And Floriculture

Floriculture:Definition Floriculture is the study of floral design, as well as horticultural techniques for plant growth and care. The trade can be difficult to enter due to the extensive knowledge required about the various types of flowers and how they grow in relation to one another. What are Floriculturists? Floriculturists are experts on everything related to flowers – from farm cultivation methods all the way up through designing arrangements that […]
May 14, 2021

Impact of COVID-19 on the floriculture sector

COVID-19 impacts the floral industry We have decided that now is the time to speak out, as we and our company are operating in a grey area, as the COVID 19 directives require our company to act responsibly and challenge our interpretation of what is right. Little is known about the flower industry for wedding floral designs ideas and how much work goes into the flowers on the kitchen or […]